The Daily Grind
- Conducted thesis: “From Players to Payers: Understanding Consumer Motivations Behind Microtransactions in Video Games in Singapore.”
- Grade: Second (Upper) Class Honours
- Analysed behavioural drivers and digital purchasing patterns in the gaming market.
My Journey
I never actually planned on going to university, but somewhere along the way, I realised how much I enjoyed marketing and decided to pursue it properly. Even though the course lasted only two years, I genuinely loved what I was studying and ended up graduating with Second Class Upper Honours. The moment that still means the most to me is completing my thesis on consumer behaviour, a topic I was really passionate about, and receiving an A for it. It was the first time I truly felt proud of my academic work and confident in the path I chose.
Vibe Check
Memories from my time at University of Stirling.
Thesis: Consumer Motivations in Gaming
From Players to Payers: Understanding Consumer Motivations Behind Microtransactions in Video Games in Singapore.
Conducted an in-depth study titled “From Players to Payers: Understanding Consumer Motivations Behind Microtransactions in Video Games in Singapore.” This research analysed behavioural drivers and digital purchasing patterns in the gaming market, providing insights into what motivates players to spend money on virtual goods.